Saturday, 8 July 2023

Amul the origin product



Under its partnership announced today, Amazonunder its Global Selling programme will offer Amul's Ghee and Gulab Jamun range to consumers in America. The range will gradually be increased to add other products like cheese and butter.


Anand Milk Union Limited, popularly known as Amul is India’s most loved cooperative dairy based in Anand, Gujarat. Amul Dairy was established in the year 1946 and has been spreading smiles and winning hearts ever since.

Amul started by selling cow and buffalo milk to help rural farmers and slowly moved towards manufacturing and selling other dairy products like butter, cheese, milk-based beverages, and many other products that have become a staple in our diets. The year 1964 was a turning point for Amul. It was in this year when the then Prime Minister of India, Late Shri Lal Bahadur Shastri visited Mr. Kurien, the Father of the White Revolution, to help turn dreams into reality.




Amul offers a wide variety of products ranging from butter, milk, and cheese to chocolates, ice creams, and much more. Having such a wide array of products has never led the brand to compromise on the quality that it promises to its consumers, and that continues to remain the brand’s USP.

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Amul Business Model

  Amul Amul is an Indian Dairy Cooperative Society, headquartered in Anand, Gujrat. It was the year 1946 when the poor farmers in Gujrat wer...